{"id":2270,"date":"2021-08-19T23:02:14","date_gmt":"2021-08-19T17:32:14","guid":{"rendered":"https:\/\/theprintculture.com\/langley\/?p=2270"},"modified":"2021-10-22T12:20:59","modified_gmt":"2021-10-22T06:50:59","slug":"marketing-materials","status":"publish","type":"post","link":"https:\/\/theprintculture.com\/langley\/marketing-materials\/","title":{"rendered":"5 Best Print Marketing Materials to Increase Sales"},"content":{"rendered":"\n<p>Business Card \u2013 Really! That\u2019s the reaction which will come to your mind if someone asks you or gives you a business card. And why not? In today&#8217;s fast-paced digital world, it is easy to believe that the old ink and paper methods of the past are history. Technology has penetrated deep into our lives, altering how we work, study, eat, entertain, in short, the way we live. Hence, it is only natural to feel, that in today\u2019s age, when the internet allows us to launch and establish brands &amp; communicate with our target audiences online, printed marketing materials are the ghosts of the past. <\/p>\n\n\n\n<p>But is this really true? You&#8217;d be shocked to learn that even today, right marketing materials are not only important in their printed form, but have also adapted to the current setting and are available in digital form. Before we go deep into this discussion, let us first understand the definition of marketing materials and why you or your company REALLY needs them. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_31_1 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/theprintculture.com\/langley\/marketing-materials\/#Marketing_Material_-_An_Introduction\" title=\"Marketing Material \u2013 An Introduction.\">Marketing Material \u2013 An Introduction.<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/theprintculture.com\/langley\/marketing-materials\/#Marketing_Material_-_Purpose\" title=\"Marketing Material \u2013 Purpose.\">Marketing Material \u2013 Purpose.<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/theprintculture.com\/langley\/marketing-materials\/#Marketing_Material_-_Type\" title=\"Marketing Material \u2013 Type.\">Marketing Material \u2013 Type.<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/theprintculture.com\/langley\/marketing-materials\/#1_Promotional_Products\" title=\"1. Promotional Products\">1. Promotional Products<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/theprintculture.com\/langley\/marketing-materials\/#2_Business_Stationery_Letterheads_and_envelopes_etc\" title=\"2. Business Stationery (Letterheads and envelopes etc).\">2. Business Stationery (Letterheads and envelopes etc).<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/theprintculture.com\/langley\/marketing-materials\/#3_Hand_out_Business_cards\" title=\"3. Hand out Business cards\">3. Hand out Business cards<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/theprintculture.com\/langley\/marketing-materials\/#4_Posters_and_Banners\" title=\"4. Posters and Banners\">4. Posters and Banners<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/theprintculture.com\/langley\/marketing-materials\/#5_Trade_Show_Retail_Signages\" title=\"5. Trade Show &amp; Retail Signages\">5. Trade Show &amp; Retail Signages<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/theprintculture.com\/langley\/marketing-materials\/#Digital_Marketing_Materials\" title=\"Digital Marketing Materials\">Digital Marketing Materials<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/theprintculture.com\/langley\/marketing-materials\/#i\" title=\"&nbsp;\">&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/theprintculture.com\/langley\/marketing-materials\/#i-2\" title=\"&nbsp;\">&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Material_-_An_Introduction\"><\/span>Marketing Material \u2013 An Introduction.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Any branded element or material used to promote a brand, product, or service is referred to as <a href=\"https:\/\/www.entrepreneur.com\/encyclopedia\/marketing-materials\">marketing material<\/a>. The most basic marketing material is any written article which is used, as part of the marketing strategy, to promote and present a product. Business cards, letterhead, flyers, brochures, presentation folders, thank you cards, postcards, and so on are all example of Marketing materials. Even product packaging, which is the face of a brand for its target audience, is also considered a marketing material.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Material_-_Purpose\"><\/span>Marketing Material \u2013 Purpose.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The main <a href=\"https:\/\/www.linkedin.com\/pulse\/20140408175410-272012-8-reasons-why-marketing-collateral-still-matters\/\">purpose of any Marketing material<\/a> is to capture&nbsp;the&nbsp;attention&nbsp;of&nbsp;target audience in the shortest span of time.<\/p>\n\n\n\n<p>Every business owner or entrepreneur makes use of marketing materials to:<\/p>\n\n\n\n<p>Inform customers about their business<\/p>\n\n\n\n<p>To attract a larger or newer target audience from the neighbourhood<\/p>\n\n\n\n<p>Promote an upcoming event or product\/store launch<\/p>\n\n\n\n<p>Increase the recall value of their product or brand<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/theprintculture.com\/langley\/wp-content\/uploads\/2021\/08\/mktg-material-1-1024x683.jpg\" alt=\"Custom Printed Marketing Materials\" class=\"wp-image-2273\" srcset=\"https:\/\/theprintculture.com\/langley\/wp-content\/uploads\/2021\/08\/mktg-material-1-1024x683.jpg 1024w, https:\/\/theprintculture.com\/langley\/wp-content\/uploads\/2021\/08\/mktg-material-1-300x200.jpg 300w, https:\/\/theprintculture.com\/langley\/wp-content\/uploads\/2021\/08\/mktg-material-1-768x512.jpg 768w, https:\/\/theprintculture.com\/langley\/wp-content\/uploads\/2021\/08\/mktg-material-1-1536x1024.jpg 1536w, https:\/\/theprintculture.com\/langley\/wp-content\/uploads\/2021\/08\/mktg-material-1-2048x1365.jpg 2048w, https:\/\/theprintculture.com\/langley\/wp-content\/uploads\/2021\/08\/mktg-material-1-600x400.jpg 600w, https:\/\/theprintculture.com\/langley\/wp-content\/uploads\/2021\/08\/mktg-material-1-150x100.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Custom Printed Marketing Materials<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Material_-_Type\"><\/span>Marketing Material \u2013 Type.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Promotional_Products\"><\/span>1. Promotional Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Promotional merchandise, are one of the most visible marketing collateral, and create a positive buzz around your company. Most common items used are stickers, fridge magnets, key chains etc, and are always a hit with any target audience. Creatively designed t-shirts and fabric totes are also in trend and work as a big attraction to pull the right audience.<\/p>\n\n\n\n<p>Brands frequently distribute these at trade shows or key events, in order to establish a quick connection with their audience. Promotional goods are given away with the brand name or logo and contact number. They are a great tool to increase brand reach and help boost the sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Business_Stationery_Letterheads_and_envelopes_etc\"><\/span>2. Business Stationery (Letterheads and envelopes etc).<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The best way to give your business communication a professional look is by creating your <a href=\"https:\/\/theprintculture.com\/langley\/product\/letter-heads\/\">own customized letterheads<\/a> and envelopes, with Brand Logo &amp; Image. Professionally designed letterheads act as the right marketing tool to connect with customers. Because your target audience has all of the important information in one spot \u2013 your contact details, location, working hours, and everything about the product or service \u2013 it works effectively to bring in more earnings.<\/p>\n\n\n\n<p>Brand-specific envelops, likewise, leave a lasting impact on the audience. They not only protect the document or cards that are placed inside, but can also be used by consumers again. This helps in building the recall value of the brand\/product, every time the consumer uses these envelopes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Hand_out_Business_cards\"><\/span>3. Hand out Business cards<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A business card is another, sure-fire technique, to promote your brand. They frequently use the same color, typeface, and layout as the company&#8217;s other marketing materials. Sharing your business card with clients and consumers not only establishes credibility but also adds a personal touch to your communication. There are thousands of different business card layouts which are easily available online. However, one can also outsource the entire procedure to graphic design and <a href=\"https:\/\/theprintculture.com\/langley\/design-services\/\">printing firms<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Posters_and_Banners\"><\/span>4. Posters and Banners<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Few customers are able to resist the allure of posters. They shout your message and enhance your offerings from key positions. Banners are ideal for announcing product launches or events in their immediate vicinity. They not only spruce up a drab storefront, but they also increase foot traffic.<\/p>\n\n\n\n<p>They are frequently printed with only a few lines of information on them to make them easy to remember. For example, a phone number or a promotional code. Banners, which are bold and loud and come in a variety of forms and sizes, command full attention of the target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Trade_Show_Retail_Signages\"><\/span>5. Trade Show &amp; Retail Signages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>An excellent marketing tool, trade show and retail signages are must have to promote your indoor and outdoor communication. Easy to carry &amp; super easy to assemble, they look perfect every time, everywhere. They act as your silent sales partner, efficiently converting your shoppers into buyers.<br>Whether you have a store or you are participating in a trade show, you can always outsource your requirement to an expert design resource, who will help create and communicate your targeted message, to the target audience, with precision.<br><br><\/p>\n\n\n\n<p>Now that we have established the right and important marketing materials, it is also important to understand they can make or break a brand. When you deliver someone a piece of printed marketing material, you&#8217;re essentially handing them an impression of your brand which they will always carry with them, it is therefore critical to make sure these items are consistent with your brand identity. They are a tangible expression of the love, effort, and passion that goes into building a brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_Marketing_Materials\"><\/span>Digital Marketing Materials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While I am a huge fan of printed marketing materials, but it is interesting to know, that they are not the only available choice in today\u2019s digital era. The world of marketing has also caught up with technology and started to make use of Digital Marketing materials.<\/p>\n\n\n\n<p>Digital marketing materials are exactly what you think they are i.e. everything digital. From websites and emails to social media ads and website banners, all items advertised from a desktop, tablet or mobile screen are classified under Digital marketing materials.<\/p>\n\n\n\n<p>Digital printing is cost-effective, stylish, and has a burgeoning designer community. This means, brands who were traditionally using large amounts of printed marketing materials, are complimenting their efforts with digital resources. We are living in the information age where everything is all about passing out information, to as much big a target audience as possible.<\/p>\n\n\n\n<p>If you are looking help to design and print your brand specific Marketing Materials, feel free to try <a href=\"https:\/\/theprintculture.com\/langley\/\">theprintculture.com<\/a> for a seamless experience.<\/p>\n\n\n<h2><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"i-2\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"text-x-large\"><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Card \u2013 Really! That\u2019s the reaction which will come to your mind if someone asks you or gives you<\/p>\n","protected":false},"author":1,"featured_media":2272,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[210,163],"tags":[],"class_list":["post-2270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.2 (Yoast SEO v21.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Best Print Marketing Materials to Increase Sales | The Print Culture<\/title>\n<meta name=\"description\" content=\"Branded materials, used to capture the attention of target audience, in the shortest span of time are known as Printed Marketing materials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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