A flyer is a single page, normally single-sided printed, leaflet. It finds its application as a BTL( below the line)marketing element. Its purpose is for instant communication and setting the communication tone.
They are cost-effective marketing tools and quite useful for small businesses, who don’t want to spend huge amounts of money on marketing.
Flyers need to be designed intelligently as they are normally single-page communication.
Normally used for same-day instant communication tools.
Suitable for handouts, mailing inserts, discount/sale promotion announcements, within shopping mall distribution, Spas, restaurants, information booths at school, universities, trade shows,